Blog · Tools
November 14, 2025 · 6 min read
Lemlist started as a cold email platform and has evolved into a multichannel outreach tool that handles email, LinkedIn messages, and phone call steps within a single sequence. For teams that want to run coordinated outreach across multiple channels without stitching together separate tools, Lemlist is one of the more capable options.
The core promise of multichannel sequencing is that reaching a prospect through more than one channel increases the probability of a response. This is true — but only if the multi-channel execution is done correctly. Done badly, it increases the probability of annoying a prospect across multiple platforms simultaneously.
The sequence builder in Lemlist is visual and flexible. You can build sequences that branch based on prospect behaviour: if they open the first email, send follow-up A; if they do not open, send follow-up B. You can insert LinkedIn steps that prompt the SDR to send a connection request or visit the profile at a specific point in the sequence. Phone steps prompt a call at the right moment.
The personalisation features are a genuine differentiator: Lemlist allows per-prospect personalised images — graphics with the prospect's name or company logo dynamically inserted — and personalised landing pages. These can lift reply rates when used appropriately, though overuse quickly makes them feel like tricks rather than genuine outreach.
A multichannel sequence that reaches a prospect on three channels in the same week will feel like harassment if each channel is making the same pitch. The right approach is to let each channel do something different. The first email is the pitch. The LinkedIn connection is an introduction without an agenda. The follow-up email references a piece of content or a different angle. Each touch adds something.
Be especially careful with LinkedIn steps in an automated sequence. LinkedIn automation limits mean you cannot move as fast as email, and the stakes of a bad impression are higher on a platform where the prospect can see your profile and make a judgment about you as a person. Personalise LinkedIn messages individually — do not automate the message text in the same way you might automate email.
For deliverability-sensitive campaigns, Lemlist is not the best sending platform. Its sending infrastructure is less customisable than Instantly or Smartlead, and inbox rotation is not as flexible. For multichannel coordination and campaign management with moderate sending volumes, it is a strong choice.
Teams running high-volume cold email campaigns should use a dedicated sending tool for email and use Lemlist for the LinkedIn and call steps alongside it. The data sync between platforms is not seamless, but the operational cost is worth the deliverability advantage of using the right tool for each channel.